Our Strategy

Sports Awareness

Sports4Kids aims to increase the awareness of sport by children initially through the Max & Molly's Sports Adventures book series.  Find out more.

Sports4Kids is also developing a range of other media products including an interactive online test for kids, parents and teachers to assess what sports develop what skills and then direct the participant to the local sports club of the sports they are interested in.

Sports Participation

Sports4Kids is currently building a grass roots program which will increase the participation in sport by children through a series of events and activities.  This grass roots program will be launched in Spring 2006 with the sponsorship of the Surf For Life event by Sports4Kids and participation in the Get Active Sydney event.  Find out more.

Sports4Kids is also developing a range of sporting equipment making it easier for kids to get out there and get active.